“Fast, responsive, responsible. Very complete work I asked him to do on keywords. Thank you!”

Jason Attaman

This week I got to work with Jason Attaman he is a double board certified pain management and spine physician with clinics in Bellevue, Seattle, and Auburn.
He needed some support with his online presence, particularly his keyword research. He had done some work himself in the areas regarding keyword using Moz Local to help identify keywords for his local SEO. He found terms like “Pain Management Physician” and “Pain Control Clinic” However he was very aware that there are other keywords that he should be targeting.

I first spent some time looking at Jason’s website to see what areas he worked it from his landing pages I created a seed keyword list. I took this list and ran it through a number of paid and free keyword research tools. This gave me a huge list of 4100 keywords.
Taking this huge list it trimmed it down to 1000 keywords and filtered them again by traffic is Jason’s targeted areas.

From that I took the top 10 keywords and looked for keyword extensions or related phrases. For example a very highly search keywords within the clinics target radius was lower back pain. Rather than just trying to rank for lower back Jason now has 13 more keywords to target around the area of lower back pain.

lower back pain symptoms, lower back pain in pregnancy, lower back pain exercises, lower back pain right side, lower back pain causes, lower back pain relief, lower back pain left side, lower back pain treatment, lower back pain and abdominal pain, lower back pain relief, lower back pain in early pregnancy, lower back pain kidney, lower back pain stretches

Each of these keyword could be used to produce articles, infographics, questions & answer sessions, videos or any other type of quality content. Finally this left me with a list of 140 keywords split up into 10 primary keywords sections. This was sent to Jason to implement into his online marketing plan.

 

“Fast, responsive, responsible. Very complete work I asked him to do on keywords. Thank you!”

Jason Attaman